Oracle Acquires Market2Lead Assets

May 27, 2010


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Oracle announced the acquisition of the intellectual property assets of Market2Lead, a provider of demand generation and marketing automation software. Market2Lead's technology helps companies improve demand generation to increase sales and marketing effectiveness. Oracle announced that it plans to integrate Market2Lead's technology into Oracle CRM applications.

The financial details of the transaction were not disclosed.

(www.oracle.com, www.market2lead.com)