Optilly, a 2012 Y Combinator alum that developed a SaaS based social ads management platform for direct response marketers and brand marketers, has announced the launch of its app install marketing platform for Facebook. The platform optimizes Facebook app install campaigns based on cost per action (CPA) in order to achieve the best campaign performance in the least amount of time.
It aims to reduce user acquisition costs and yield the maximum return on Facebook advertising investments. The self-service solution enables advertisers to strategize, create, test, and optimize a variety of Facebook app install ads. Optilly uses fractional factorial multivariate testing which allows users to simultaneously test numerous factors within ads in a shorter amount of time.