OneSpot, a content advertising company that combines content marketing with online advertising, announced it has completed a $5.3 million Series A round of financing. Mohr Davidow Ventures led the investment round with participation from existing and new investors Mack Capital, RSL Ventures, Capital Factory, and Bazaarvoice co-founder Brett Hurt. The investment brings OneSpot's total funding to $6.8 million and will help the company aggressively expand its sales and marketing efforts, as well as broaden and accelerate product development.
Mohr Davidow Ventures General Partner Bryan Stolle will join OneSpot's Board of Directors. OneSpot's platform transforms a brand's portfolio of content into standards-based online ad "spots" which are distributed and retargeted to the right audience at the right time. At the heart of OneSpot's solution is a proprietary Content Sequencing Engine, which uses machine learning and predictive modeling to sequence relevant content "spots" according to stages in the customer journey.