OneSpot Expands Breadth of Major Email Service Provider Integrations, Marketing Cloud Solutions

Jul 18, 2017

OneSpot, the Content Sequencing platform that powers cross-channel personalization for branded content marketing, announced it has expanded the lineup of major email service providers (ESPs) with which its solution integrates to include Oracle Responsys, Cheetah Digital (Experian), Epsilon Agility Harmony, Cordial, Zeta Global and HubSpot as well as Salesforce Marketing Cloud; IBM’s Watson Campaign Automation (formerly Silverpop); and Marketo. OneSpot’s InBox email solution programmatically injects a brand’s editorial content into their email communications on a one-to-one personalized level at scale.

OneSpot’s proprietary Content Sequencing technology leverages machine learning to help brands reach and engage with consumers on a more intimate level. OneSpot InBox, for example, enhances marketers’ ability to drive email subscribers back to a brand’s site or content hub.

OneSpot InBox works in conjunction with OneSpot Insights, a new content analytics and intelligence tool that enables digital and content teams to understand how their branded editorial content is being consumed, and identify the best opportunities for optimizing content creation and sourcing efforts.