OneSpot, a content advertising company that marries content marketing with the power, data intelligence, and infrastructure of online advertising, announced it is adding a Content Sequencing Engine as part of the OneSpot platform. The Content Sequencing Engine gives OneSpot customers the ability to use large portfolios of content to enable multi-stage brand storytelling.
Building upon OneSpot's existing targeting and distribution capabilities, the new engine sequences content placements according to stages in the customer journey.
It applies real-time bidding and programmatic ad technology to the specific needs of content marketing. By analyzing and organizing content according to different stages of the customer journey, OneSpot delivers the right content to the right audience, at the right time.