Olive Software, a provider of electronic publishing and digital archiving technologies, intends to introduce mobile content technology on iPhone and Blackberry handheld devices. Olive's mobile capabilities now provide publishers the opportunity to create new business models and an additional channel through which to deliver content to their subscribers. Users of mobile devices will be able to access the content of their favorite publications that use Olive Software to render their electronic editions. Content can be accessed either as text only or with full graphics, to accommodate user preferences and technical constraints such as bandwidth and screen resolution. Publishers can leverage Olive's advanced XML-based repository and article-level segmentation to repurpose articles for display on mobile devices.