Offers and Promotions on Social Media Don’t Influence Millennials

Jan 31, 2019

There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the world. Images are more likely to persuade millennials to click through to businesses’ websites from social media (33%), while offers/promotions are more likely to influence baby boomers (38%). Experts advise businesses to pay attention to both preferences. It’s important for businesses to pay attention to millennials’ content preferences as this generation gains more buying power.

Most People Use Social Media to Visit a Company’s Website

Additionally, 81% of people surveyed click through to businesses’ websites from social media, suggesting it’s in a company’s best interest to make it easy for customers to visit their websites from social media.

People Prefer Online Channels When Contacting Businesses

Most people prefer to use email (31%), social media (21%), or contact forms (19%) to contact a business for a general inquiry. Only 9% of people prefer to contact businesses with chatbots, but experts predict the popularity of chatbots will increase.

Generations Split on Method of Contacting Businesses
Millennials are most likely to use social media (26%) to contact a company, while baby boomers are more likely to use a contact form on a company’s website (30%).

Visual Object’s 2019 Consumer Social Media and Website Survey included 537 people in the U.S. who use social media at least once per week.

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