O'Reilly Media, a technology publisher, announced two new ebook publishing initiatives. This venture brings new electronic formats, increased portability, and up-to-the-minute options for reading O'Reilly books. An initial selection of 30 popular O'Reilly titles now come bundled in three ebook formats (EPUB, PDF, and Kindle-compatible Mobipocket). Consumers have the option of purchasing an ebook directly from O'Reilly to read on a Kindle as well as most current ebook software and devices, including Adobe Digital Editions, Blackberries, and Sony Readers. A select number of O'Reilly titles will be available for the Kindle through Amazon.