The Online Publishers Association Europe (OPA Europe) has launched its Web site www.opa-europe.org. Founded in March 2003, the Online Publishers Association Europe (OPA Europe) is a non-profit association under the French 1901 Law whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. OPA Europe is closely linked to the Online Publishers Association in the US. Alexander v. Reibnitz was named Executive Director of OPA Europe this month. Reibnitz has been heading the departments Marketing and New Media for the German Magazine Publishers` Association (VDZ) since 2001 and will continue that job on a part time basis. With OPA Europe, he plans to focus on projects like the optimization of online business models, the management of joint projects of different publishers, and publications of books and research on online advertising and paid content.