OCLC Awarded Grant From Bill & Melinda Gates Foundation

Nov 10, 2006


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OCLC Online Computer Library Center, a library cooperative, has been awarded a grant from the Bill & Melinda Gates Foundation for development of a potential national marketing campaign to increase awareness of the value of libraries, and the need for support for libraries at local, state, and national levels.

The $1.2 million grant will be used by OCLC to conduct research, develop strategies, create materials and test elements of a national marketing campaign to demonstrate the value of libraries, and the need to increase support for libraries to meet the changing needs and expectations of library users. The project will aim to create a national campaign that can form an umbrella for regional- and local-level programs. OCLC has selected Leo Burnett USA as the agency partner in the project.

(www.oclc.org; www.gatesfoundation.org)