Number of Connected TV Devices Hits Half a Billion

Oct 07, 2014


Worldwide ownership of Connected TV Devices (including smart TVs, smart blu-ray players, IP-enabled game consoles, and digital media streamers) grew 7% percent quarter-on-quarter in Q2 2014 and 34% versus over the same period in 2013 to reach 500 million units. The growing demand for devices that facilitate the streaming of online video to the large screen TVs is creating a highly competitive environment with no fewer than 16 major technology brands accounting for 90% of devices in use according to Strategy Analytics' Connected Home Devices (CHD) service report, "Global Connected TV Device Tracker: Q2 2014".

One in four Connected TV Devices installed in homes around the world is a Sony branded product while the combined footprint of Sony, Samsung, Nintendo, and Microsoft accounts for 60% of all devices in use.  Samsung enjoyed the highest unit increase to its installed base of Connected TV Devices during the quarter while Google's Connected TV Device footprint grew faster than any other brand from Q1 to Q2 2014. Apple remained the leading brand within the global Digital Media Streamer market in Q2 2014 although its share dropped to under 30% for the first time in the face of competition from Google's Chromecast, Amazon's Fire TV, and Roku.

(StrategyAnalytics.com


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