Jay Iszo, a psychological business consultant known as the Internet Doctor, has a new book out called Got Social Mediology? Using Psychology to Master Social Media Without Spending a Dime. Iszo says that rather than engaging in paid-for, broadcast-style advertising, companies must understand the importance of understanding the psychology of the user, respecting the cultural nuances of each social media platform, and focusing on creating authentic relationships. EContent interviewed Iszo about his approach to social media marketing.
Dec 09, 2005
Nstein Technologies Inc. has announced that the private placement financing project of $5 million is following due course. Nstein has also announced that the pricing reservation has expired and will not be extended.