Northplains Announces General Availability of NorthplainsNEXT

Jun 13, 2017

Building off its legacy digital asset management (DAM) expertise, Northplains, a provider of content lifecycle management solutions for marketers, announced the general availability of NorthplainsNEXT. NorthplainsNEXT is a comprehensive, cloud-based content lifecycle management platform that goes beyond traditional DAM solutions and serves as the new enterprise-wide hub for digital asset creation, workflow design, collaboration, approvals, storage, distribution, compliance, security, and measurement.

With the introduction of NorthplainsNEXT, the company rolled its suite of existing solutions into one holistic platform that connects enterprises’ vast array of digital assets to their marketing stack. Utilizing a single dashboard, marketers have access to all assets and proper usage guidelines, enabling them to optimize and streamline overall workflows, and drive improved operational and bottom line results, compliance, and brand security.

NorthplainsNEXT delivers key features including:

  • Automating the full content lifecycle to deliver end-to-end content asset governance and marketing stack integration
  • Optimizing engagement with target audiences via effective campaigns driven by proper content Rights Management and compliance
  • Real-time campaign and content effectiveness tracking to improve immediate and future campaign strategies
  • Quick uploading of raw assets with simplified metadata input and easy access to all files within Adobe Creative Cloud for all users