Northern Trust Chooses FluentMedia for Targeted Financial News

Apr 15, 2003

FluentMedia, a content-licensing agency of Tribune Company, has been selected by Northern Trust Corporation to supply daily feeds of market-related news to the bank's intranet and extranet sites. FluentMedia created custom filters to enhance the strategic value and scope of news offered to employees and customers on Northern Trust's Web sites. These targeted news feeds provide coverage of subjects important to the bank and its individual, corporate, and institutional clients. These topics include institutional fund and wealth management, trust custody, investment management trends, retirement fund management, philanthropy, and risk management. FluentMedia's client-side software enables Northern Trust's Web site managers to review and select the articles most relevant to the bank's workforce and customers. An editorial tool enables these individuals to exercise day-to-day control over the third-party content posted to the bank's Web sites. Managers also can add their own summaries and prioritize articles for the bank's diverse audience of end users.

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