North Plains Acquires VYRE

Dec 06, 2012

North Plains, announced it has acquired VYRE, a UK-based leading provider of marketing resource management (MRM) and brand asset management (BAM) software. This acquisition will enable North Plains and VYRE customers to optimize the entire creative marketing lifecycle to create, manage and share rich media, improving marketing agility and profitability.

VYRE's solutions include On Brand, a software-as-a-service (SaaS) solution that provides management of brand guidelines, brand assets and creative workflows, and Unify, a dynamic web-based marketing application platform.