The Nielsen Company has signed a definitive agreement to acquire IAG Research, Inc. for a purchase price of $225 million. IAG is a privately held company based in New York that measures consumer engagement with television programs, national commercials, and product placements. The acquisition will be effected through a merger of IAG with a wholly-owned subsidiary of Nielsen in which IAG stockholders will receive cash for their IAG shares. The transaction is subject to Hart-Scott-Rodino review and other typical closing conditions. Nielsen currently intends to finance the transaction through the issuance of notes, existing facilities and cash on hand. Nielsen expects to complete the acquisition in the second quarter of 2008. The executive team of IAG has agreed to join Nielsen following the merger.
IAG Research conducts research with viewers to measure the effectiveness of advertising and program engagement across television and the Internet. Its clients include advertisers, advertising agencies, Internet providers, telecommunications services, television and cable networks and other content providers.