Nielsen Survey Finds Varied Willingness to Pay for Online Content

Jan 08, 2010

A global survey conducted by the Nielsen Company of more than 27,000 consumers in 54 countries found that consumers had widely varying attitudes about their willingness to pay for online content, with an emphasis on both demographics and the specific type of content. Among the types of content that consumers were most willing to pay for were music, movies, games, and professional video. In contrast, consumers were much less willing to pay for such things as podcasts, blogs, and consumer-generated video.

The survey also reported that consumers in areas such as the Middle East and Africa were open to more advertising content within markets, unlike North Americans and Europeans, who were largely against additional advertising.