Nielsen Launches New Internet and Mobile Services

Oct 16, 2007

The Nielsen Company announced that it has launched two new internet and mobile measurement services--Nielsen Online and Nielsen Mobile. These two new services will be organized as follows: Nielsen Online is comprised of the company's Nielsen//NetRatings and BuzzMetrics services, which provide independent measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word-of-mouth, commerce and consumer behavior. Nielsen Mobile combines recently acquired Telephia, a provider of syndicated consumer research to the telecom and mobile media markets, with several existing Nielsen initiatives in the mobile market. Nielsen Mobile will use its measurement tools and large-scale, integrated consumer panels to understand and interpret the behaviors, attitudes, and experiences of mobile consumers.