Nielsen Launches New Internet and Mobile Services

Oct 16, 2007


      Bookmark and Share

BEST PRACTICES SERIES

The Nielsen Company announced that it has launched two new internet and mobile measurement services--Nielsen Online and Nielsen Mobile. These two new services will be organized as follows: Nielsen Online is comprised of the company's Nielsen//NetRatings and BuzzMetrics services, which provide independent measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word-of-mouth, commerce and consumer behavior. Nielsen Mobile combines recently acquired Telephia, a provider of syndicated consumer research to the telecom and mobile media markets, with several existing Nielsen initiatives in the mobile market. Nielsen Mobile will use its measurement tools and large-scale, integrated consumer panels to understand and interpret the behaviors, attitudes, and experiences of mobile consumers.

(www.nielsen.com)