Nielsen Digital Content Ratings Now Available for Measurement of Instant Articles on Facebook

Apr 21, 2016

Nielsen announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles. With Instant Articles, publishers can create fast, interactive articles that are viewed directly in Facebook's mobile app, enhancing the speed and ease of accessing content. Digital Content Ratings - part of Nielsen's Total Audience Measurement framework --provides daily measurement of audiences across all digital content types and platforms, with metrics fully comparable to television.

The initial release currently in the market includes measurement of static and video content, spanning desktop, mobile phones, and tablets. Measurement of audio content and audiences viewing on game consoles and over-the-top (OTT) devices will be available in a future release. Digital Content Ratings enables a comprehensive view of digital audiences for content, allowing digital and TV publishers to demonstrate and maximize the value of their content, and advertisers and agencies to plan in a better way across screens.

Publishers that participate in Facebook's Instant Articles program will be eligible to have Digital Content Ratings measurement for the article contribute to their total audience, including industry metrics such as audience, page views, and time spent. Additionally, Nielsen will offer measurement of Facebook's Instant Articles to all Digital Content Ratings subscribers as part of its standard service.