Nexidia, a provider of rich media search and speech analytics solutions, have announced a partnership with ActiveGroup, a provider of videostreaming for marketing research. Using Nexidia Developer Edition, ActiveGroup has expanded its suite of tools and services to include rich media search capabilities. Dubbed ActiveSearch, the new functionality allows ActiveGroup to immediately index and make video content searchable for its clients.
Using ActiveSearch, powered by Nexidia, authorized users will be able to search for a word, phrase, or word combination in the audio track of a specific focus group or interview. Or for larger projects, clients can search across all focus groups or interviews that have been conducted in the same project. When the results are returned, researchers can play the video or create video clips of the content.