MuseGlobal and Newstex have announced the availability of BlogAlerts, a new product that delivers blog content to information providers and enterprise customers. Powered by technology from MuseGlobal, a global provider of comprehensive search management systems, the new BlogAlerts product complements the existing Newstex Blogs On Demand, the full-text blog service through which Newstex currently delivers blog content to millions of people.
Enterprise customers first specify topics of interest, from which Newstex in turn generates personalized alerts drawn from the content of millions of scanned blogs. The resulting blog content matches are then further refined by the Newstex NewsRouter system, which in real-time automatically tags each blog post with key company names, stock tickers, notable executives and government officials, as well as categorizes each post by topics using a relevance-based processing engine. This is designed to allow Newstex to deliver the resulting feed of refined blog content in NewsML format to downstream redistributors and enterprise customers for use in their respective content offerings.