NewspaperDirect teamed up with Kooaba AG, a Swiss image-recognition startup, to enhance Kooaba's mobile app, Paperboy. Using the app, available on iPhone and Android, readers can take pictures of articles that interest them in their local printed newspapers and then share the articles as PDFs through Twitter, Facebook, email, or SMS.
Readers can also connect to related multimedia content through the app, which is designed to be as much a tool for publishers to increase engagement as it is for readers to share content.
More than 2,000 newspapers in 95 countries will be supported through the partnership with NewspaperDirect by the end of the year. PDFs of articles can also be stored on my.kooaba.com or Evernote.