NewspaperDirect, a provider in digital delivery of newspapers and magazines from around the world, is enabling users of its PressDisplay.com service to view their news in two different ways. The new feature is called "Editors' Picks/Readers' Choice." It lets users of PressDisplay.com see which news stories were given top billing by editors, or to see which stories their fellow users found most interesting. The new feature measures the reading time for every news article in over 450 publications displayed in PressDisplay.com, and uses this to determine its 'interest value' in relation to other stories.
Within PressDisplay.com, readers use a slider bar to progressively move their view of the news from Editors' Picks to Readers' Choice. To understand which articles are of most interest to readers, PressDisplay.com tracks on the reading time on any given article. It measures which parts of a newspaper page--text of articles, related pictures, and even advertisements--get the most attention. PressDisplay.com also uses a variety of techniques to determine whether a reader read the article entirely.