NewsGator Technologies announced, along with key partners, AdBurner, a program designed to provide an advertising-based solution for publishers. AdBurner is aimed at optimizing the CPM for, and process of, inserting and managing advertising into NewsGator’s publisher products suite, including services such as widgets, related content, and iPhone applications. The initiative is built around advertising partners Technorati, Admeld, Gigya, Medialets, and Tremor Media. With AdBurner, NewsGator’s publisher clients can choose to monetize via high value display ads, video pre-roll and overlays, widget ads, and iPhone display ads through an integrated process engine and a single management console. In addition to managing ad units inserted into products that NewsGator provides to publishers, the process integration extends to unrelated online ad inventory.
(www.newsgator.com, www.technorati.com, www.AdMeld.com, www.tremormedia.com)