NewsCred Unveils Marketing Work Requests, an Intelligent Intake Solution Designed for Marketers

Oct 15, 2019

NewsCred, an enterprise content marketing platform (CMP) provider, announced the availability of Marketing Work Requests (MWR), extending the capabilities of its CMP with a work management solution purpose-built for marketing. Designed to help triage, route, and manage ad-hoc work, MWR transforms how marketers receive and fulfill inbound requests from other functions of the organization. Specifically, MWR provides an intelligent intake solution — integrated with the NewsCred CMP — allowing teams to collectively prioritize and collaborate on tasks for shared visibility and quicker delivery.

MWR has been tightly integrated with the NewsCred CMP, strategically designed to provide an end-to-end solution that unifies the entire creative delivery process: from intelligent intake to content creation and brand approval, through to distribution and digital asset management.

Marketing Work Requests is on full display this week (October 10th & 11th) at SiriusDecisions Summit Europe 2019. There, the NewsCred team is at Booth #9 demonstrating its full suite of capabilities, including:

  • Customizable Request Templates: A native, in-app form builder to configure templates with mandatory fields and ensure creative resources have the necessary information to evaluate, approve, and fulfill requests.
  • Shareable Intake Forms: An SSO-protected URL allows teams to deploy branded, customized intake forms, providing internal stakeholders a way to quickly and easily submit a request for creative marketing services.
  • Automatic, Intelligent Routing: A simple-yet-powerful rules engine to define logic that automatically routes, assigns, and notifies specific teams and/or resources when a request is made, ensuring nothing is left overlooked or incomplete.
  • A Single Request Hub: A dedicated dashboard centralizes every request in a single queue, so teams can collectively prioritize and complete work — with visibility across related activities, progress, comments, and more.

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