NewsCred Showcases New Analytics Across Content Optimization, Team Production, and Pipeline Attribution

Sep 05, 2019

NewsCred, an enterprise content marketing platform (CMP) provider, extended the capabilities of its solution with powerful new analytics across digital content optimization, team efficiency and content production, as well as pipeline attribution.

NewsCred's CMP now surfaces those analytics at every stage of the marketing campaign and content lifecycle — through planning, ideation, creation, and measurement — by delivering data-driven insights across the entire platform.

The NewsCred team will be on-site at CMW 2019 and demonstrating a few of those new features, including:

  • Content Optimizer, the CMP's built-in writing assistant, uses real-time data to provide an overall content score — as well as analysis and recommendations for optimization — to help marketing teams measure content quality and ensure that all of their digital copy (across articles, landing pages, press releases, and more) is optimized for relevance, readability, and search ranking.
  • Operational & Production Analytics provide both a high-level summary as well as granular reporting to identify opportunities for execution improvement and track how much content is actually being produced against the plan — by themes, audiences, geographies, and other attributes.
  • Pipeline & ROI Analytics help marketers demonstrate the value of their work by tying content directly to the metrics that mean the most: pipeline generated and pipeline influenced. With the ability to attribute individual pieces of content to specific opportunities and closed-won deals, marketers have full visibility into who is consuming what content, and when, and the ability to accelerate buyers through the funnel.

Together, these features are designed to give marketers an unparalleled set of insights to optimize the entire customer journey (via high-quality content), maximize team efficiency and output, as well as quantify the full-funnel impact of content on sales pipeline and revenue.

NewsCred will be showcasing the full breadth of its solution — across technology, content, and services — at Content Marketing World 2019, held September 3-6, in Cleveland, Ohio. 

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