NewsCred Launches Idea Lab to Deliver Data-Driven Content Ideation and Planning

Aug 30, 2018


BEST PRACTICES SERIES

NewsCredan enterprise content marketing platform provider, announced the addition of Idea Lab, knocking down the silos between ideation and execution by enhancing the content creation process with search and social trend data. Idea Lab calims to make it easy for marketing teams to identify the topics that will resonate with their audience, rank high in search engine results, and drive organic traffic. Marketers can conduct automated keyword research, analyze competitive rank tracking, and review share of voice results to determine which keywords to target, while ensuring their content addresses related concepts that are searched for by their audience.

Idea Lab goes beyond basic search volume data giving marketers a holistic view of the SEO opportunity, how their brand compares versus competitors, and a deeper understanding of audience needs. As a result, marketers may develop compelling content that increases targeted site traffic. Key insights surfaced by Idea Lab to help drive organic traffic include: 

  • Keyword Research & Recommendations: Determine what keywords to target to improve search rankings. Expand and refine topics with keyword recommendations.
  • Common Questions: Develop content with your brand’s unique perspective that answers questions your audience is asking and positions your brand as a trusted resource.
  • Share of Voice: Identify your complete set of competitors for ranking on key topics, review their content, and win the battle for organic traffic.
  • Keyword Rank Tracking: Understand who else is ranking for valuable keywords. Identify the gaps in content that are impacting SERP position and determine the strategic and tactical plan to leap over the competition.
  • Social Trend Data: Get inspiration for content from the articles, formats, and channels popular with your audience on social media. 

With the ability to quickly verify search demand for existing ideas as well as discover new opportunities to reach and engage a specific audience, Idea Lab becomes a one-stop source for content research within the NewsCred Content Marketing Platform. TheNewsCred Content Marketing Platform enhances the scale, visibility, and performance of content produced across enterprise marketing organizations by streamlining the creation process from ideation to publishing, improving collaboration between functional teams as well as global markets, and surfacing data-driven insights that connect business results to content. 


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