NewsCred Joins Marketo Accelerate Program and Announces New Platform Integrations to Drive Content Marketing Success

Aug 14, 2018


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NewsCreda provider of enterprise content marketing, announced it has joined the Marketo Accelerate Program. With NewsCred’s integration into the Marketo Engagement Platform, marketers will be able to marry NewsCred’s content and analytics with Marketo’s marketing technology to deliver a unified and measurable experience for customers. In addition to joining the program, NewsCred has invested in its own integration with Marketo for scalable email creation and closed-loop content analytics, which have transformed NewsCred’s marketing efforts and can be passed through to customers.

NewsCred’s integration with Marketo focuses specifically on simplifying newsletter content creation, and integrating data and analytics. By leveraging Marketo’s dynamic snippet functionality, NewsCred’s Content Marketing Platform replicates different content sections of any branded newsletter, allowing the delivery of email-ready content snippets without the time-intensive process of having to edit HTML and create or upload assets, removing the technical proofing process entirely. Integrating with Marketo’s Munchkin cookie, content consumption data is captured throughout the lead process. This enables marketers to have a complete picture of content’s impact on business.

The NewsCred Content Marketing Platform enhances the scale, visibility, and performance of content produced across enterprise marketing organizations by streamlining the creation process from ideation to publishing, improving collaboration between functional teams as well as global markets, and surfacing data-driven insights that connect business results to content. NewsCred combines this advanced platform with the largest marketplace of relevant licensed and original content and unrivaled expertise to deliver a complete content marketing solution that drives operational efficiency and increases marketing attributed revenue.


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