NewsCred Announces $20M in Additional Financing to Enable Marketing Transformation

Jul 16, 2019


NewsCred, an enterprise content marketing platform (CMP) provider, announced an additional $20 million in financing; capital that will help accelerate R&D innovation, fuel the company's rapid global expansion, and support the growing demand for the Integrated Marketing Edition of its CMP. Led by InterWest Partners, with new participation from strategic partner Dentsu Inc. as well as Escalate Capital Partners, this investment brings the total invested capital in NewsCred to over $100 million — the largest in its category. All major existing investors also participated in the round, including FTV Capital, Mayfield Fund, FirstMark Capital and Greycroft.

Just over 10 years old, NewsCred has established itself as the leader of its category, positioned highest and furthest to the right in Gartner's Magic Quadrant for Content Marketing Platforms for two consecutive years. Combining its domain expertise and industry-leading platform — recently enhanced with strategic planning and global collaboration tools — the company is now setting out to modernize how global marketing organizations work.

Over the last 12 months, NewsCred launched the Integrated Marketing Edition of its CMP, introducing new campaign planning and project management functionality designed to unify global marketing organizations.

This latest round of financing positions NewsCred to:

  • Increase R&D investment in its integrated marketing and work management capabilities, as well as broaden its integration stack for interoperability with the wider marketing tech ecosystem
  • Expand existing field operations in the US, EMEA, and APAC to increase competitive displacements and accelerate growth in those regions
  • Bolster its ability to support a growing enterprise customer base with best-in-class marketing software and services

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