The New York Times and Flipboard have announced a joint venture to bring the Times to Flipboard for the iPad and iPhone. Times subscribers will have access to all content including full articles, videos, photos, and blogs. The New York Times believes partnering up with Flipboard will enhance the "NYT Everywhere" strategy by giving users greater mobile access to the Times while still keeping the subscriber model.
This is the first time Flipboard is giving readers access to premium content from a publisher within the Flipboard platform. The New York Times will be available on Flipboard starting June 28.