New Video Blocking Solution Protects Campaigns Globally

Sep 13, 2018

Advertisers now have access to a tool for protecting video advertising and spend across devices. Integral Ad Science (IAS) has expanded video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web.

The solution gives IAS clients additional sophisticated protection from ad fraud and risky content in video advertising, regardless of the ad server used.

Global online video spend will reach nearly $30 billion this year, according to a WARC global ad trends report. Advertisers need the ability to block videos that don’t meet their brand safety needs, ensure their ads are seen by humans, and protect budget from being stolen by fraudsters. The most recent IAS Media Quality Report found that advertisers and agencies who worked to proactively protect their video campaigns from fraud saw more than a 5.5% reduction in waste, compared to those who used no ad fraud prevention technology.

This solution is available now to all IAS customers. The new blocking offering gives IAS clients an additional method to protect their video investments with ease.

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