New Searchmetrics Lighthouse Ranking Factors Reports Deliver Custom Insights for Search Success

Mar 28, 2019


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Searchmetrics is combining insights from Google Lighthouse with its own extensive search data to give SEO professionals a fully-customized, comprehensive report highlighting the Google ranking factors that matter most to their specific market. Each Lighthouse Ranking Factors report comes complete with concrete recommendations for improving search performance based on an analysis of how a site compares with top ranking competitors.

To compile the reports Searchmetrics first evaluates each customer’s web pages using the Google Lighthouse open source tool. This provides real-time metrics and insights in areas such as technical performance (including speed-related factors), accessibility and SEO performance. To this Searchmetrics adds in-depth analysis drawn from its own ranking factors data, courtesy of its continuously updated global search database. Using each customer‘s unique keyword set, the company generates a detailed breakdown of how the customer’s website performs against thousands of others. What are the most important ranking factors in that market segment? How does the customer’s site rate in those areas? And how can it improve?

After having pulled the Lighthouse data and combined it with Searchmetrics ranking data, the results are interpreted and analyzed by search and digital marketing experts from the Searchmetrics Digital Strategies Group. They clearly explain the metrics, filter the most relevant factors and outline the key steps that will drive improvements.

Customers are required to provide a list of up to 1,000 top keywords that define their market. Searchmetrics will gather the data, perform an in-depth analysis and provide a comprehensive report detailing key metrics, insights, and recommendations, complete with a management summary.


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