New SAP Hybris Commerce Solution Released

Jul 12, 2016


SAP SE announced a new release of its SAP Hybris Commerce solution, which aims to make it simpler for businesses to deliver compelling shopping experiences, personalized for each customer. The new release of SAP Hybris Commerce contains several enhancements, including:

  • SAP Hybris Customer Experience solution- A redesigned content management system with a new user interface (UI) allows marketers to easily manage content across all channels in a single business tool.
  • New promotions engine -This new feature allows business users to create and deploy dynamic promotions on the fly without IT involvement, putting full control over promotions directly in their hands.
  • Customer support - A new back-office UI includes the capabilities customer service and sales agents need to provide service and sales support across all touch points.
  • Enhanced back-office - The back-office framework has been enhanced with new validation capabilities and widgets to make it easier and quicker to build customized applications and business tools.

The new release of SAP Hybris Commerce focuses on the need for brands to unify customer data and processes, bringing commerce together with other front office applications like customer service, sales, marketing, and billing. SAP Hybris Commerce provides a single commerce platform that brings together digital and physical customer interactions across online, mobile, point-of-sale, call center, social media, and print.