New Report Says It Reveals Formula for Content Marketing Success

Apr 12, 2016

According to PQ Media, content marketing is expected to be a $300 billion industry by 2019. Meanwhile, the Content Marketing Institute's 2016 benchmark study shows that more than half of both B2B and B2C marketers aren't clear on what a successful content program looks like within their organization, even though 76% plan to create more content this year than last. Contently, a content marketing technology solution, released "Content Methodology: A Best Practices Report," together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology--a process to continuously improve the effectiveness of a company's content across the enterprise.

The report also serves as a step-by-step guide for marketers and executives looking to improve their content operation. "Content Methodology: A Best Practices Report" reveals:

  • Why a content methodology has become critical to modern enterprises.
  • How leading organizations are developing a culture that facilitates the creation of effective content.
  • How to implement a content methodology.
  • A framework for continuously improving a brand's content over time.