New Report Says Global Mobile Media Revenues to Touch $150 Billion In 2012

Apr 24, 2012

2011 was the first year that global consumer spending on media content, apps, and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media by a further 13.4% from $121.8 billion in 2011 to $138.2 billion in 2012.

In contrast, advertiser spend on mobile media is expected to almost double (85.4%) from $6.3 billion to $11.6 billion, resulting in the total mobile media economy reaching $149.8 billion in revenue in 2012 - a 17.0% increase on 2011.