New KickApps Solution to Monetize Video Content

Dec 14, 2007


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KickApps, an on-demand social media platform, announced the availability of a new solution that is intended to allow customers to generate revenue through in-stream video advertising. The integrated solution combines KickApps' easy-to-deploy community-building platform with Advertising.com's Lightningcast video ad serving system. By integrating the two platforms, publishers are now able to serve ads via both editorial and user-generated video content on their KickApps-powered social media sites. The recently formed partnership between KickApps and Advertising.com, and the new joint offering is meant to enable diverse sites to insert dynamic, in-stream advertisements from the Advertising.com network into their videos as pre- or post-roll messages.

(www.kickdeveloper.com, www.advertising.com)