New Cision Communication Cloud Launched

Oct 25, 2016


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Cision announced the launch of its new integrated platform, the Cision Communication Cloud. The new offering brings the power of the cloud to earned media and incorporates many of Cision’s award-winning technologies into one integrated platform, providing an way to connect, scale, and accurately measure the impact of earned media communications.

The Cision Communication Cloud includes harmonized features that connect clients with an ecosystem of partners, data, content, measurement and strategic services, including the ability to:

  • Listen to media channels for brand mentions, competitive activity, and trending topics
  • Target and build relationships with media and influencers that fuel stories
  • Create an effective earned media and content strategy by combining your talent with Cision’s team of industry experts who will deliver insights, strategy, best practices and hands-on help in delivering high-impact communications
  • Engage the right audiences by sharing your stories and earned media across channels to achieve better results, and amplify the impact of your paid and owned media channels with earned media as part of a holistic customer relationship strategy
  • Analyze the data that will guide strategy with customizable charts and a 360-degree view that connects the dots between traditional and digital media channels, and attributes the revenue impact of your programs

(cision.com)