New Brainshark Integration Engine Connects All Applications in Organizations’ Sales Technology Stacks

Oct 04, 2016

Brainshark, Inc., delivering SaaS-based sales enablement solutions, announced it has launched the Brainshark Integration Engine, enabling organizations to connect all the content, data, and applications in their sales enablement ecosystems. Reducing costs and complexities associated with getting integrations up and running, the Brainshark Integration Engine drives better performance by sharing real-time data and content across multiple systems for sales training, coaching and buyer engagement. 

The Brainshark Integration Engine helps sales enablement professionals and supporting groups use their existing applications and workflows, while leveraging Brainshark to improve sales content creation and management, sales training and coaching, and buyer engagement. Data and analytics from Brainshark help companies “connect the dots” – providing real-time insights into how reps’ knowledge and the sales content they use and share across systems impact sales results.

The Brainshark Integration Engine makes it easy to integrate Brainshark with systems including:

  • Content marketing– After the initial integration, content in these systems is regularly synced with Brainshark and made available for reps, without losing important metadata.
  • Customer relationship management (CRM)– When sales reps share content with buyers – either through Brainshark, Outlook, or the CRM – Brainshark’s engagement data is immediately tied to the lead, account, and opportunity records in the CRM system. Reps can see who viewed materials, when, how much was consumed, and more – highlighting opportunities for follow-up.
  • Marketing automation – The new integration capabilities provide cross-platform visibility into buyer engagement data, enabling more accurate and comprehensive list segmentation and campaign results. 
  • Learning management system (LMS) – No matter what solution an organization uses for training (whether it’s Brainshark or a third-party LMS), the systems can exchange course completion details.

Brainshark can integrate with a wide variety of enterprise systems including: Marketo, Eloqua, Kapost, SharePoint, Box, Dropbox, Salesforce, Microsoft Dynamics, HubSpot, Oracle, Blackboard, Docebo, Tableau, SAP, Birst and others. The Integration Engine’s standards-based Integration Platform as a Service (IPaaS) infrastructure is easier to implement than connecting through APIs, which can be time- and resource-intensive, and don’t always carry over content attributes and metadata.