Adobe Systems Incorporated has a lot of news coming out of its Adobe Summit, The Digital Marketing Conference. The company announced the availability of an update to Adobe Experience Manager, part of Adobe Marketing Cloud. With advances across its WCM and new DAM software, users can deliver personalized experiences across the web, mobile devices, social communities, and video.
Also announced is the Adobe Experience Manager DAM which is integrated with Adobe Creative Cloud, which makes collaboration between marketers and creatives easier, allowing for more efficient planning, production, search, and distribution of images, videos and other content. In addition, out-of-the box integration with Creative Cloud applications and comprehensive metadata support improves content quality, and the ability to reuse assets.
The company also unveiled a new UI for Adobe Marketing Cloud that surfaces data and insights to marketers and business leaders so they can gauge the impact of their marketing. The company also announced that Adobe Marketing Cloud, which marketers use to understand how campaigns are performing, now links with Adobe Creative Cloud, which agency creatives use to build and deliver those campaigns.