New Adobe Digital Publishing Solution Takes Aim at Marketers

Jul 30, 2015

Adobe announced the general availability of Adobe Digital Publishing Solution (DPS), the next generation of its Digital Publishing Suite, offering new ways for brands to deliver high-impact content to mobile apps. Using DPS, corporations, universities, and media companies can repurpose existing content, empowering marketers, and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.

With capabilities to push fresh content live, readers now have a reason to return frequently to DPS apps for fresh content and updates. DPS, as part of AEM Apps, offers brands control over content. The solution also integrates with other content management systems, like Drupal and Wordpress; and HTML design tools from Adobe and others - all while still supporting InDesign CC based workflows.

With the new collections feature, content is now grouped together and delivered to smartphones and tablets on iOS, Android, and Windows. DPS also offers all of the app services needed to acquire and retain audiences, including push notifications; in-app messaging; intuitive search and content discovery; and social network integration.

Users can access built-in analytics, powered by Adobe Analytics Essentials for Publications, part of Adobe Marketing Cloud, that capture online and offline data, and deliver retention analysis, acquisition tracking, funnel conversion, and more. Adobe DPS also supports a variety of payment options for apps, such as single purchases, subscriptions and all-access models for publishers and enterprises who want to monetize content.

Adobe DPS also now provides a new accounts control system that has been elevated to the enterprise level, enabling organizers to assign permissions to each person involved in the app creation process, both employees and outside agencies.