Netflix Tops Apple as No. 1 Movie Supplier

Jun 04, 2012

Netflix has overtaken Apple as the largest supplier of movies online, according to paidContent. After jumping into the business of online video distribution in 2010, numbers show that Netflix now has 44% of the market share of revenue from online movies, as compared to Apple's 32.2%.

While Apple has seen its market share of revenue from online movies decrease from 71.5%, in 2009 to 32.2% in 2011, revenue from movie and TV show sales on iTunes increased in 2011, says paidContent. However, that growth was greatly out paced by Netflix's subscription based streaming, which only had 0.5% of market revenue in 2010.