Netflix Inc. announced that it is separating its unlimited streaming and unlimited DVD plans in the U.S., allowing customers to choose between a streaming-only plan, a DVD-only plan, or a combination of the two. The changes will be effective immediately for new Netflix members, while existing subscribers will be affected following September 1. The company stated that it is making the changes to reflect the true costs of each service.
Netflix added movie streaming to the service in 2007 and has expanded its streaming movie cache since then, as well as increased its membership. The service currently has nearly 24 million subscribers in the U.S. and Canada and is the world's leading Internet movie and TV subscription service. Streaming is available on desktops and a variety of mobile devices and video game consoles.