Ness Digital Engineering Unveils Personalization Accelerator for Retail and Financial Services Industries

Aug 31, 2017

Ness Digital Engineering announced a new Personalization Accelerator that applies machine learning principles to existing data to help companies get customer experience personalization improvements to market faster. The solution is now available for companies in the retail and financial services industries.

The Ness Personalization Accelerator allows retail and financial businesses to:

  • Better understand customer behavior patterns
  • Gain flexibility for targeting specific products to specific customer segments
  • Implement personalization quickly and reduce the risk of vendor lock-in by using existing data and internal platforms

The Ness Personalization Accelerator was conceived by the Ness Connected Labs team, whose mission is to combine expertise in customer experience design, digital platform development, and big data analytics.