Nearly One-Third of Consumers Surveyed Aren't Aware They Use the Cloud, Suggesting Security Concerns

Feb 28, 2017

There is confusion over what qualifies as “the cloud,” according to a new consumer survey. Despite indicating that they use at least one of several popular cloud-based applications, such as Google Drive, Dropbox, or Microsoft OneDrive, over 30% of consumers subsequently responded that they do not use or access information in the cloud. Clutch, a leading B2B ratings and reviews firm, designed the survey to gauge consumers' knowledge and habits regarding cloud usage.

Over half of the respondents (55%) say they are "very" or "somewhat" confident in their cloud knowledge. However, 22% of respondents who do consider themselves very confident in their cloud knowledge did not know or were unsure about whether or not they use the cloud. When it comes to the security of the cloud, 42% of respondents believe the responsibility falls equally on the cloud provider and user.

Based on the findings, Clutch recommends that consumers seek more education on cloud computing, as well as implement simple additional security measures, such as two-factor authentication.