Nearly Half of Businesses Spend More Than $500,000 on Digital Marketing

Sep 25, 2018

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey from The Manifest, a business news and how-to website. Forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000.

Almost every business plans to invest more time and money in digital marketing. Among businesses that use digital marketing, nearly all (99%) plan to increase their investment in at least one channel in the next year. Businesses place considerable value in digital marketing and want to invest more in it because customers spend so much of their time online.

Businesses Will Spend More on Social Media and Websites

Most businesses plan to increase their investment in a combination of digital marketing channels, with social media (64%) and websites (55%) topping the list. Businesses want to invest more in social media and a website because they are easy investments with measurable results.

One-Third of Businesses Plan to Outsource Digital Marketing

Among businesses that rely solely on in-house staff and software for digital marketing, nearly one-third (32%) plan to outsource their digital marketing within the next year.

Overall, the survey indicates that businesses across all industries value digital marketing and will continue to spend more on it every year. The Manifest’s 2018 Digital Marketing Survey included 501 digital marketers from U.S. companies with more than 100 employees.

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