Nearly Half Foresee Disappearance of Newspapers in Survey

Apr 01, 2010


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Nearly Half Foresee Disappearance of Newspapers in Survey

A national survey recently conducted by Arbitron Inc. and Edison Research found that 49% of those surveyed believed that newspapers will cease to exist in the future, to be replaced primarily by online news sources. The results represent a sharp jump from just three years ago, when only 27% expressed a similar sentiment.

The survey was conducted with a pool of 1,753 people, aged 12 and over, who were asked to indicate whether they agreed or disagreed with the statement "In the future, there will be no more newspapers because everyone will be getting their news over the internet." The survey is the 18th in a series of studies focusing on Internet and New Media conducted by Arbitron and Edison since 1998. The complete study will be presented through a webinar on April 8th through Arbitron and Edison's sites.

(www.arbitron.com, www.edisonresearch.com)