Nearly half of small businesses in the U.S. operate without a website, according to a new survey of 350+ small businesses from Clutch, a B2B research firm. Irrelevancy to their business and expense were the top reasons cited by most respondents for why they choose not to have a website. Despite these findings, website experts stress that small businesses that do not have a website should seriously consider developing one--even the simplest, low cost, 1-2 page site--in order to have a greater online presence.
Mobile-friendly websites do not appear to be a priority to small businesses, even for those businesses that already have a website. The survey found that 23% of existing small business websites are not mobile friendly and another 9% of respondents said they did not know if their website has mobile capabilities.
Of those that do have a website, many are planning improvements this year. The survey findings revealed that search engine optimization, social engagement, design, and content development are small businesses' top priorities for 2016. Clutch analysts gathered over 352 survey responses from small business owners and managers throughout the U.S. The majority of survey respondents are businesses with 1-10 employees and less than $1 million in annual revenue, a true representation of small businesses according to the U.S. Census Bureau.