National Express, a scheduled coach service provider in the UK, has selected Percussion Software's enterprise content management (ECM) solution, Rhythmyx 5.5, for the launch of its redesigned Web site. Rhythmyx is intended to allow National Express to transfer content ownership to business users so that it can carry out changes quickly and easily to reduce reliance upon the IT department, centralize the management of digital assets, and keep travel information up-to-date through integration with the online booking system.
National Express is a division of National Express plc, which includes Midland Mainline, Silverlink, Gatwick Express, Stanstead Express, and other transport businesses in the UK and overseas. The company travels to destinations in the UK and in Europe, under the Eurolines brand. The drive behind the Web site initiative was a focus on the customer and a desire to make the Web site the number one sales channel. The overhaul of the company's Web site follows a new company focus on improving the customer experience at every touch point. It was noted that the online booking process for customers was too long and that Web links were often broken or incorrect.