Lotame, a global independent data management platform (DMP), announced a strategic partnership with Nasmedia, a Korean digital media agency and media network. Through the exclusive partnership, Lotame's DMP will be integrated within Nasmedia's tech stack, and will give the agency's publisher and brand clients the ability to enhance their digital advertising strategies across multiple screens.
Through Lotame's DMP, Nasmedia's publisher clients will be able to gain deeper insights into their audiences through a combination of first and third party data. These audience insights can enable publishers to deliver personalized content as well as more tightly targeted ads across their smartphone, tablet and desktop inventory. For Nasmedia's brand clients, Lotame's platform will help drive increased advertising reach while audiences that are most likely to engage with the brand message.