NYTimes.com Integrates Answers.com Reference Content

Sep 22, 2006

Answers Corporation, creators of Answers.com, has announced an agreement with The New York Times Company for the integration of certain Answers.com reference content into NYTimes.com. The agreement includes direct access from NYTimes.com to Answers.com's 1-Click Answers technology. Applying this feature, users can hold down the Alt key and click with the mouse on any word or phrase on a NYTimes.com article to see a popup window replete with reference information from a collection of reference material, without leaving the current web page.

Readers can Alt-Click to access encyclopedic explanations, definitions and background about people, history, technology, culture and other topics in over 20 categories. NYTimes.com readers will be able to get access, in context and Answers.com will also appear on thousands of Times Topics, which aggregate information from The Times‚ text and multimedia archives around subjects, people, places, and organizations in the news. The search will also return information from The New York Times Essential Guide to Knowledge.

(www.answers.com; www.NYTimes.com)